Overhauled site indexation hierarchy, eliminated crawl bloat across 80,000 URLs, and deployed automated MedicalWebPage JSON-LD schemas.
“Delivered technical SEO services and architecture audit. Doubled organic keyword rankings across competitive terms and increased qualified patient leads by 34%.”
Veridian Health is a nationwide digital telehealth and specialized clinical provider offering virtual appointments, preventive care plans, and chronic condition management across 35 medical specialties.
Despite producing extensive clinically reviewed medical content, their organic visibility had stagnated for consecutive quarters. Google bots were struggling with severe indexation bloat, duplicate search parameters, and slow mobile render times across their 80,000-page web presence.
NaxtBrand was engaged to execute an exhaustive technical SEO architecture overhaul—pruning crawl waste, restructuring canonical indexation rules, and implementing rich Schema.org medical structured data.
A deep crawl analysis using Screaming Frog and Google Search Console data identified over 52,000 low-value parameter URLs being crawled continuously by Googlebot, starving high-value medical condition pages of crawl budget.
Furthermore, their legacy front-end suffered from high Cumulative Layout Shift (CLS) and poor Interaction to Next Paint (INP) caused by unoptimized ad tracking tags and third-party appointment widgets, directly violating Google's Page Experience ranking criteria.
NaxtBrand engineered a comprehensive technical remediation roadmap. We implemented strict robots.txt and edge-level canonical headers, cleanly pruning 52,000 duplicate parameter variations and consolidating search equity onto canonical medical condition hubs.
We rebuilt their structured data pipeline, automatically generating verified MedicalWebPage, Physician, and FAQPage JSON-LD schemas validated against Google's rich result guidelines. Simultaneously, we optimized mobile Core Web Vitals to a flawless 100/100 benchmark.
Within four months of completing the technical SEO restructuring, Google Search Console registered a +240% surge in total organic search impressions. High-intent commercial queries for virtual specialist care jumped into top 3 Google search positions across 1,420 competitive terms.
The influx of qualified, high-trust organic visitors drove a 34% increase in completed telehealth patient appointments, drastically reducing the provider's reliance on costly paid search marketing.
Modernized legacy monolithic banking portal into an event-driven Next.js 16 micro-frontend architecture with sub-50ms API response times.
“Engineered custom software and Next.js web application architecture. Optimized Core Web Vitals to 99 and captured 3× more enterprise leads.”
Engineered a resilient multi-tenant SaaS architecture utilizing Laravel 11, Redis queues, and Kubernetes orchestration.
“Re-architected our core SaaS platform with Laravel 11 and Docker microservices. Scaled past 1.2M monthly transactions with zero downtime.”
