Created an enterprise-grade accessible design system in Figma and React, eliminating UX debt and accelerating engineer handover times.
“Designed a unified Figma design system and tokenized component architecture. Onboarding completion jumped from 61% to 94% within 60 days.”
Zenith Capital is a premier wealth management and private equity investment platform managing $1.8B in private market allocations for accredited investors and family offices.
Over four years of rapid product evolution, their web and mobile applications had developed severe user experience fragmentation. Three independent engineering squads built features using disparate button styles, conflicting modal behaviors, and inconsistent form validation patterns.
Nowhere was this friction more damaging than during investor onboarding. Accredited investors abandoned the cumbersome identity verification (KYC/AML) process at an alarming rate of 39%, generating costly manual outreach from Zenith's relationship managers.
NaxtBrand was commissioned to lead a complete UX/UI design system overhaul—designing a tokenized design system in Figma, streamlining onboarding, and providing production-ready React components.
An audit of Zenith's user interface cataloged over 45 distinct color shades, 18 typography variants, and 6 redundant form validation frameworks across web and mobile surfaces. Engineers spent up to 30% of sprint time resolving UI styling discrepancies rather than building core financial features.
More crucially, the investor onboarding process spanned 12 disjointed screens with dense financial legalities and opaque document upload requirements. Confusing error messaging and lack of progress transparency caused high-net-worth investors to abandon the workflow midway.
NaxtBrand designed an enterprise design system dubbed 'Zenith Nexus' within Figma. We established a foundational token architecture covering color primitives, typography scales, responsive spacing units, and elevation shadows, coupled with automated Figma-to-code token synchronization.
We completely reimagined the investor onboarding journey into a progressive, transparent four-step workflow. By introducing real-time instant document validation, inline micro-copy explanations, and proactive status indicators, cognitive load was radically minimized.
The newly deployed onboarding workflow achieved an immediate breakthrough: completion rates among accredited investors jumped from 61% to 94% within the first 60 days of launch, eliminating manual relationship manager follow-up bottlenecks.
Simultaneously, the standardized React and Storybook design system accelerated engineering sprint velocity by 40%. Feature teams now build new wealth management modules in days rather than weeks, backed by 100% token consistency across all user touchpoints.
Modernized legacy monolithic banking portal into an event-driven Next.js 16 micro-frontend architecture with sub-50ms API response times.
“Engineered custom software and Next.js web application architecture. Optimized Core Web Vitals to 99 and captured 3× more enterprise leads.”
Engineered a resilient multi-tenant SaaS architecture utilizing Laravel 11, Redis queues, and Kubernetes orchestration.
“Re-architected our core SaaS platform with Laravel 11 and Docker microservices. Scaled past 1.2M monthly transactions with zero downtime.”
