Behavioral Analytics & Friction Audit
Pinpointing user friction & drop-offs
Form Field Abandonment
3 unnecessary fields isolated
Heatmap Scroll Depth Pass
Checkout Drop-off Rate
28% friction reduction target
Mobile Interaction Speed (INP)
Value Prop Scannability
Sub-3-second clarity verified
Behavioral Analytics & Drop-off Audit
We analyze session recordings in Hotjar, diagnose checkout drop-offs in GA4, calculate form friction scores, and map user intent mismatches.
